Danish startup Spaak appoints Cyrille Mai Thanh as Managing Director Europe to scale up AI solutions for public affairs
By Spaak,
Copenhagen, 13 May 2025 – Spaak, a Danish startup transforming public affairs with its AI-powered platform, is pleased to announce the appointment of Cyrille Mai Thanh as Managing Director Europe. In this new leadership role, Cyrille will drive Spaak’s European expansion, grow the customer base, and accelerate the deployment of AI-driven solutions for public affairs professionals.
Having worked as a lobbyist for the last ten years, Cyrille Mai Thanh brings extensive experience in public affairs and government relations. Before joining Spaak, he was Associate Partner at DGA Group, a top lobbying firm in Brussels, where he helped multinational companies and trade associations navigate and shape the EU political environment. With a proven track record of guiding organisations through complex regulatory landscapes, Cyrille is well-positioned to help Spaak develop its EU product and lead the company’s growth at European level.
“We are thrilled to welcome Cyrille to the team,” said Arthur Storm, CEO of Spaak. “His deep understanding of public affairs combined with his entrepreneurial mindset aligns perfectly with our mission to empower lobbyists with AI technology. With Cyrille onboard, we are confident Spaak will contribute to redefining how government affairs teams engage with policymakers and stakeholders in Brussels.”
Cyrille’s appointment comes at a pivotal moment as the company expands its footprint across Europe. The Spaak’s AI-powered platform helps monitor policy developments, identify relevant stakeholders, and optimise engagement strategies with unprecedented efficiency and accuracy. As the regulatory environment grows increasingly complex, Spaak’s technology offers organisations a smarter, more innovative approach to navigating policy landscapes.
“I am excited to join Spaak and embark on the AI journey,” said Cyrille Mai Thanh. “AI opens up a whole range of new capabilities in many sectors, including public affairs. It can optimise workflows, increase productivity, and generate valuable insights. Today, there are over 30,000 lobbyists working in Brussels, this represents a significant business opportunity that Spaak will tap into.”
Spaak continues to attract top talent as it scales its operations and enhances its platform’s capabilities. With Cyrille leading its European strategy, the company is poised to set new benchmarks for AI-driven public affairs solutions.
Founded in January 2024, Spaak has successfully raised €1.5 million in an oversubscribed investment round from Nordic investors including Node.vc, J12 Ventures, and other partners. This pre-seed funding round will support the continued development of Hamilton, Spaak’s AI assistant for public affairs designed to help navigate the political landscape through actionable insights and execute a series of recurrent tasks.
For media inquiries, please contact:
Arthur Storm
CEO & Co-Founder
Spaak Technologies
Email: arthur@spaak.ai
Phone: +45 20 66 90 36
About Spaak
Spaak is an AI-powered platform designed to revolutionise public affairs. By leveraging cutting-edge technology, Spaak enables professionals to monitor policy developments, engage with stakeholders, and optimise advocacy strategies with greater precision. Headquartered in Copenhagen, Spaak is expanding across Europe, helping organisations navigate the evolving policy landscape with data-driven insights and automation.
Website: spaak.ai
Linkedin page: Spaak Technologies
